Essential Business Card Design Tricks to Sell Your Business
5th September 2017
Getting your foot in the door is one of the most important parts of starting a business. Whether you are canvassing with leaflets or plastering your town with posters to try and get your name out, getting your feet on the ground is one of the most effective ways of growing your company. The size of your poster does not always reflect the size of your success, however; business cards are a great way of networking and making sure people remember your name and your business. With this list of the most essential business card design tricks, you will be able to leave a lasting impression every time you hand out your card.
The fact that every businessman and his dog has a business card tells you all you need to know about how effective they are, but with so many being dished out every single day, you need to know how to stand out from a crowd. With a creative business card design, any potential customers will be sure to look twice at your card and take in all the pieces of information.
Whether you make your card interactive, colourful or humourous is up to you, but adding a touch of character and personality to your card can be an effective way of making sure you stick in people’s minds.
…But Don’t Oversell It
It is easy to hurl every colour under the sun onto your card to try and grab someone’s attention, but try not to create an eyesore. Stick to one colour scheme and leave the big, fancy fonts to one side; if your business card design has too much going on then a potential client won’t give it the time of day.
Try to be understated and look for the beauty in simplicity. To a certain extent, less is more, but this does not mean you should be completely square and boring with your design; walk the line between being creative and being excessive and you are onto a winner.
Check, Check and Check Again!
One little spelling mistake is enough to set off the alarm bells for a customer or client. Your business card is effectively the shop window for your business, so you want to set a tone of professionalism from the get-go. With this in mind, check your cards for spelling and grammar mistakes and then get someone else to take a look over them. The contact details of your business card design are by far and away the most important features to proofread; one wrong digit or a misspelt email address is all it takes to make sure that you get exactly 0 enquiries.
For more information on business card designs and any other printing services, contact Print and Digital in Lichfield today on 01543 415 860 to speak to a member of our team.