Why is Commercial Printing Still Important in the Digital Age?

13th April 2018

In this modern, digital age, it can be easy to forget about the value of printed media. From a commercial perspective in particular, however, it can prove just as effective (if not more so) than its digital counterpart.
Here, Print and Digital Ltd take a look at why printing still has a role to play in business and marketing. It shouldn’t be discounted, and isn’t necessarily a thing of the past.

The personal touch

Adopting a personal approach in business and marketing is essential. It allows you to get closer to your customers and, therefore, How do you make something personal, then? Well, there are a few ways of doing it, and it doesn’t have to be emailed or posted on social media.
Presenting people with printed media is a superb way of getting closer to them. Tangibility goes a long way when it comes to getting people’s attention. Sure, you can use colours and buttons on websites, but getting your contact details in someone’s hand gets you closer to them than any of that. With the introduction of GDPR looming large on the horizon, online marketing might be about to get a whole lot harder. Handing out flyers, business cards, and hanging posters on local notice boards might seem unsophisticated and redundant, but it’s worth not discounting.
An image of a woman designing a marketing print

Leave an impression

Sure, any old person can print off a series of flyers and business cards, only for 98% of them to end up in the bins. If, however, you’re able to use the printing process to its full potential, you might be able to make a significant impression on your future customers. Printing allows you to produce genuine works of art, which is something not really possible if you solely rely on digital media. Brand building is important for any company to bear in mind, and printed work with your own imagery and themes on it is a great way of doing exactly that.
Printing something distinctive and identifiable allows you to present your marketing message to a customer in a highly-effective manner. Think about it, would you be more likely to respond to an anonymous email or a tailored piece of art, which has clearly taken some time and attention to create? There’s definitely something to be said for reviving printed marketing to add to the bespoke nature of your campaign.
An image of the printed poster of Lord Kitchener, with the caption, "Your country needs you"

Send them to your website

Finally, it’s worth pointing out that the best marketing campaigns will combine the world of print with the digital one. Using printed material to direct customers to your website is a great idea, as it may well set you apart from the competition. Sure, you can make changes to your website and ensure that people find you when you’re Googling (an extremely important part of any business model in the digital age), but what about the people who aren’t Googling?
A simple business card or flyer, briefly advertising your services and telling people to look at your website, could pull in a surprising number of customers, especially if you adhere to our two previous points. Make it personal, and leave an impression. That way, your audience will be far more inclined to check that URL out.
An image of several business cards printed

Print and Digital Ltd

Here at Print and Digital Ltd, we’ve got a great amount of experience in printing high-quality material. Get in touch with us to see how we could potentially help you out, by giving us a call on 01543 415 860. We look forward to hearing from you!