5 Reasons Why Company Newsletters Benefit Your Business

2nd February 2018

For companies in their earliest stage, spreading the word and getting your name out there is vital for getting any business up and running. One of the most efficient and cost-effective ways of achieving this is by creating and designing a company newsletter. In their latest blog post, Print & Digital outline 5 ways a company newsletter can benefit your business.

1. Takes You to Them

By getting boots on the ground and handing your newsletters out by hand, you are taking your business directly to the client. By being proactive and taking your marketing efforts onto the street, you can begin to build up a relationship with potential customers, and you can guarantee they will at least glance at what you have to offer.

For any design tricks to help your newsletter stand out, take a look at our previous blog post: Essential Business Card Design Tricks to Sell Your Business.

2. Improves Sales

With customers at least glancing at your newsletter, the chances of them remembering the name of your brand are automatically increased, and that can be seen through recent statistics. Recent figures outline how as many as 79% of recipients either keep, pass on to a friend, or glance over the contents of a leaflet or newsletter, highlighting the effectiveness of this tried and tested technique.

Before you go investing your time, money and effort into other marketing and networking strategies, consider the effectiveness of tried and tested routes such as company newsletters.

3. Cheap and Cheerful

Typically, newsletters, flyers and leaflets are relatively cheap to produce and result in improved sales. Depending on the size of your order, the materials used and the whether a design is being created for your business, newsletters are usually an inexpensive way of achieving a preliminary spike in sales.

If printing costs do prove to be too much for your business, however, online newsletters are free to create and can also be used to attract new users from a variety of platforms.

4. Translate your Brand

As mentioned previously, company newsletters are a great way of translating your business and your premise to a client quickly and efficiently. By summarising your products and services and condensing all of that information onto one, bitesize newsletter, you can sell yourself to a client quickly and easily.

By producing a high quality, professional newsletter, you also create a good first impression to your client, both securing their business and increasing the chances of that client spreading the word of your business for you.

5. Professionalism

With the addition of a professional and credible newsletter to your marketing and advertising methods, a potential customer will be more likely to view your company as a reputable and trustworthy brand. Similar to our above point, by translating your company as a mature and successful brand, the chances of a customer choosing your services are subsequently increased.

Contact Print & Digital Today

To print and produce high quality, professional company newsletters for your business or brand, choose Print & Digital. Contact us today on 01543 415 860 or leave us a message via our online contact form. Alternatively, you can visit us in-store if you are in the area of Lichfield.